Solid Foundation for Low-cost Fund
Large Customer Base (and Growing)
Comprehensive CASA Products
Re-Inventing Business Model
Digital Ecosystem Platform
Close Loop Ecosystem
Subsidiaries Synergies
Culture & Capabilities
BRI has more than 144 million micro deposit customers in Indonesia that will continue to grow and has great potential as a source of low-cost fund growth. This includes utilizing the cross-selling potential of the ultra-micro ecosystem, absorbing excess liquidity outside the system, and continuously encouraging financial inclusion.
Strengthening the foundation for low-cost funds, several actions have been taken by BRI through innovations as follows:
- Providing comprehensive CASA products (Savings: Simpedes, Simpedes Bisa, Simpedes UMi, Britama Bisnis, Britama Valas, Britama Rencana, Britama Junio, Tabunganku; Current Account: Giro BRI).
- Improve customer experience by re-inventing the business process (such as BRILink, BRIMO & Digital Saving).
- Providing customized payment platform to capture new growth potential through BRI API.
- Capturing the liquidity potential based in commodity (Pasar.id, commodity & payment chain).
- Increasing share of wallet through BRI Group Synergy (joint acquisition/cross selling).
- CASA Focus KPIs and empowering customer’s digital savviness by extending RM’s role as Digital Advisors.
